SOUTH SAN FRANCISCO, Calif., Dec. 7 /PRNewswire/ -- Biocompare, the online buyer's guide for life scientists, announced that it was the winner of the Creative Concept award for a web commercial created for Agilent Technologies' Total RNA Isolation Kit, in the ninth annual awards competition of The Massachusetts Innovation & Technology Exchange (MITX). The MITX awards -- New England's biggest interactive event of the year -- recognizes achievements in the development and implementation of interactive technologies.
Award Finalists competed in 28 award categories, honoring web projects, CDs & DVDs, online marketing & media strategies, and other interactive work. The judges reviewed hundreds of entries that represented every segment of the public and private sectors. The work of both this year's finalists and winners clearly demonstrates how companies are leveraging web-based marketing technology to help build their businesses.
"I'm thrilled by the reaction of Biocompare's audience to this type of short comedic web commercial. In just six weeks, we had more than 15,000 scientists click on and view the web commercial we created for Agilent's Total RNA Isolation Kit, " says Tyler Kay, Biocompare's Director of Creative Services. Kay, along with David Mack, wrote, directed, and produced the web commercial for Agilent. Two new comedies for Agilent, also created by Mack and Kay and featuring actor Phil Talsky, the lab hero in the first comedy, have just been released on Biocompare.com.
The 2004 MITX Awards were sponsored by AOL Media Networks, boston.com, Goodwin Procter, IBM, Mass High Tech, Mullen, Nixon Peabody LLP, PricewaterhouseCoopers LLP, RDW Group and Technology Review. For the full list of winners go to http://www.mitxawards.org
Biocompare's web commercial for Agilent Technologies can be viewed at https://www.biocompare.com/video.asp?id=67 .
With their in-house video production services and use of streaming video in targeted online campaigns, Biocompare offers an entirely innovative and effective way to market life science products online.
SOURCE Biocompare