Buying ethically sourced products is not as straightforward as it might seem, according to Stanford researchers who undertook a large-scale analysis of sustainable sourcing practices. While more than half of the global companies surveyed apply sustainability practices somewhere in their supply chain, these efforts tend to have a much more limited reach than people realize.

"Our results show a glass half full and half empty," said study coauthor Eric Lambin, the George and Setsuko Ishiyama Provostial Professor in Stanford's School of Earth, Energy & Environmental Sciences.

The paper, published today in the Proceedings of the National Academy of Sciences, relates sourcing practices to the U.N. Sustainable Development Goals, an agenda for a sustainable global economy. With global supply chains touching more than 80% of global trade and employing more than one in five workers, corporate supply chains have the potential to play an outsized role in achieving the U.N. goals.

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The researchers analyzed 449 publicly listed companies in the food, textile, and wood-products sectors, and found about half use some form of sustainable sourcing practice ranging from third-party certification of production standards to environmental training for suppliers.

The study found that more than 70% of sustainable sourcing practices cover only a subset of input materials for a given product. For example, a company might use recycled materials for the packaging of a product, but leave the remainder of a product's upstream impact unaddressed.

In addition, almost all sustainable sourcing practices address only a single tier in the supply chain, usually first-tier suppliers, such as the textile factories that sew T-shirts. Often, the remaining processes, from dying the cloth to growing the cotton, remain unaddressed.

"Advancing environmental and social goals in supply chains can quickly become very complex," said study co-author Joann de Zegher, a postdoctoral fellow at the Stanford Graduate School of Business. "This complexity is reflected in our findings that companies use a broad range of strategies and that current efforts have limited reach."