The most important factor to consider when making an antibody is how the antibody is intended to be used. Knowledgeable antibody producers can affect the performance of antibodies in various immunoassays by selecting the appropriate immunogen, varying the immunization protocol, and/or selecting the appropriate screening strategy to ultimately yield an antibody that is fit-for-purpose. For instance, a peptide or denatured immunogen may result in an antibody functional for conventional Western blotting where the target protein is itself denatured, eliminating higher order protein structures that exist in native proteins. In contrast, a native immunogen is preferred if the immunoassay is intended to detect native targets, such as capture ELISA or fresh-frozen section immunohistochemistry.