A number of ELISA Kits are available that target GPIbB, an alias of the protein, glycoprotein Ib platelet subunit beta. The human protein is encoded by the gene GP1BB. The protein's cellular localization is indicated to be membrane-associated. Additional synonyms or past names for this protein may include: BDPLT1, BS, CD42C, GPIBB, GPIbbeta. Homology is conserved in other species, such as Mouse, Rat, Zebrafish, Frog, Chicken.