Text Description Specifications
Word Count: 80 words
Subject: Promotional message of product or company offering discounts or other special offers with a URL link to the supplier's promotional page
Restrictions: No HTML formatting besides bold or italics is allowed. For promotions that will be included in E-mail Newsletters, the text should be free of spam triggers.
URL: Active link to a promotional page or to "Information Request" page on Biocompare.com
File Format: MS Word Document or e-mail
Text Description Specifications
Word Count: up to 500 words
Subject: Editorial product description detailing technology, application, specifications, etc. Please do not include any advertising or promotional type.
File Format: MS Word Document or e-mail
Image Specifications
Description: 4-5 different images of the product; product on a white background
Dimensions: 340px (width) x 200px (height)
File Format: JPEG or TIFF recommended, GIF accepted
Text Description Specifications
Word Count: 100 words
Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product or a line of products.
Restrictions: Text should be no more than one paragraph and should not include HTML formatting besides bold or italics. Please do not include any advertising or promotional type.
URL: Active link to product on vendor site or product listing on Biocompare.
Image Specifications
Description: product image
Dimensions: 144px x 144px (minimum) Note: Biocompare will resize the image
File Format: JPEG or TIFF recommended, GIF accepted
Text Description Specifications
Word Count: 80 words
Subject: Editorial product description detailing technology, application, specifications, etc. The text should focus on one product.
Restrictions: Text should be no more than one paragraph and should not include bullets or lists. No HTML formatting is allowed besides bold or italics, both of which should be kept to a minimum. Please do not include any advertising or promotional type.
URL: Active link to product on vendor site or product listing on Biocompare
File Format: MS Word document or e-mail
Image Specifications
Description: Product Image
Dimensions: 205px x 205px (minimum) Note: Biocompare will resize the image
File Size: 50k
File Format: JPEG or TIFF recommended, GIF accepted
Deadline (for all editorial articles)
All campaigns (new or existing): Seven business days prior to start date. Any image not conforming to the specifications above will not be placed online and will result in delayed start dates.
Submissions (for all editorial articles)
Please send an e-mail to the Media Coordinator for your account with an attachment in the appropriate file formats.
Text Description Specifications
Word Count: 80 words
Subject: Promotional message of product or company with URL link to supplier home page or product page
Restrictions: Text should be no more than one paragraph and should not include bullets or lists. No HTML formatting is allowed besides bold or italics, both of which should be kept to a minimum. The text should be free of spam triggers.
File Format: MS Word Document or e-mail
Example:
E-GelŪ96 High-Throughput Agarose Electrophoresis
System
Turn routine agarose gel electrophoresis into an automated, high-throughput
operation with the E-Gel 96 system.This bufferless, pre-cast system
is ideal for analyzing multiple PCR products, plasmid preparations,
restriction digests, and more. More Informationsupplier URL goes here
Image Specifications
Dimensions: 144px (maximum width) x 72px (maximum height)
File Size: 50k
File Format: EPS, JPEG, or GIF of supplier logo
Text Description Specifications
Word Count: 50 words (promotional message describing event)
Subject: Name of event, start and end dates of event, location of event (including
convention center, city, state, and country)
Restrictions: Text should be no more than one paragraph and should not include HTML formatting besides bold or italics.
URL: Active link to a registration page or event web site
Image Specifications
Description: Event/Company Logo
Dimensions: 144px (maximum width) x 72px (maximum height)
File Format: EPS, JPEG, or GIF
Example:
HUPO 2nd Annual and IUBMB XIX Joint
World Congress
October 8 - 11, 2003
Palais des Congres (Montreal Convention Center), Montreal, Quebec
CANADA
The combined IUBMB and HUPO Congress in Montreal this October will
serve as a showcase not only for the most recent international advances
in Molecular Biology and Biochemistry via the IUBMB but to define
the vision and immediate goals of proteomics via HUPO in the post-genomic
era. We look forward to welcoming you to Montreal in October in a
unique celebration of scientific excellence. www.hupo2003.com More Informationevent URL goes here
Below are general guidelines for constructing more successful opt-in e-mail blasts. While there are exceptions, the guidelines listed here apply to almost all e-mail blasts.
HTML Design
The e-mail should be designed so a user with a mid-size computer screen does not need to scroll down to view all the information. Users will often not scroll down the screen, so containing all the information in a smaller space is preferable. The company's webpage (which is linked to from the e-mail) will provide additional product information, along with ordering information.
The maximum width of the e-mail should be either set as a percentage or as 600 pixels or less. If the e-mail is too wide, viewers will have to scroll horizontally which is not user-friendly. In addition, important information may be hidden if not all of the e-mail is clearly visible.
The HTML file should be 40k or less in size. No image contained in the HTML should be greater than 20k in file size. This ensures that the e-mail will load quickly for users on a slower connection as well as on a fast one.
Colors used in the HTML should be web-safe and complimentary to any images used. Glaring colors can detract from the overall look of the e-mail and be distracting to the viewer.
The HTML file should be carefully checked to ensure that it renders without a problem. Very simple, clean html will help the opt-in to render well in as many different e-mail servers as possible.
Image Specifications (for images used in HTML)
Size: Up to 20k
File Format: JPEG or GIF
While this is not a complete list, please avoid the following words whenever possible as they trigger spam blockers:
MUST BE created in Flash format, published for Flash Player 6. Please include BOTH the .fla and .swf files.
Clickthrough URL:
An active URL must be provided to which the ad should link.
Testing:
All creative must function uniformly on both Mac and PC platforms as well as multiple browser versions of Netscape and Internet Explorer.
Deadlines:
All campaigns (new or existing): Five business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.
Submissions:
Please send an e-mail to the Media Coordinator for your account and choose one of two options:
Send an attachment in appropriate file formats
Post files to a web page or FTP site and send location via e-mail
Misc:
To make the ad more visible, please use a colored border around ad if it is designed with a white background. Otherwise, ad will blend into the pages on Biocompare.com. Source files will not be provided to the client when ads are created by Biocompare's design team.
Please note we may request edits and or changes to the files, particularly to embed redirect URLs.
GIF or Flash formats accepted. If the ad unit is created in Flash, include both the .fla and .swf files. Flash media must be published for Flash Player 6.
Clickthrough URL:
An active URL must be provided to which the ad should link.
Deadlines:
All campaigns (new or existing): Five business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.
Submissions:
Please send an e-mail to the Media Coordinator for your account and choose one of two options:
Send an attachment in appropriate file formats
Post files to a web page or FTP site and send location via e-mail
Misc:
To make the ad more visible, please use a colored border around ad if it is designed with a white background. Otherwise, ad will blend into the pages on Biocompare.com. Source files will not be provided to the client when ads are created by Biocompare's design team.
Please note we may request edits and or changes to the files, particularly to embed redirect URLs for Flash ads.
GIF or Flash formats accepted. If the ad unit is created in Flash, include both the .fla and .swf files. Flash media must be published for Flash Player 6.
Clickthrough URL:
An active URL must be provided to which the ad should link.
Deadlines:
All campaigns (new or existing): Five business days prior to start date. Any marquee not conforming to the above specifications will not be placed online and will result in delayed start dates.
Submissions:
Please send an e-mail to the Media Coordinator for your account and choose one of two options:
Send an attachment in appropriate file formats
Post files to a web page or FTP site and send location via e-mail
Misc:
To make the ad more visible, please use a colored border around ad if it is designed with a white background. Otherwise, ad will blend into the pages on Biocompare.com. Source files will not be provided to the client when ads are created by Biocompare's design team.
Please note we may request edits and or changes to the files, particularly to embed redirect URLs for Flash ads.
Text Description Specifications
Word Count: up to 80 words
Recommended: Provide a PDF of print ad to be converted to a web page
Image Specifications
Description: company logo
File Format: EPS, JPEG, or GIF file format
Description: product image
File Format: Send PDF as recommended above. Otherwise, send a large image with a maximum dimension of 350 px (maximum width) x 350px (maximum height).
